I am award-winning designer specialised in Brand Identity Design. By delivering strong, impact-making identities to clients globally, I help them reach their goals and make their lucid brands come true.

Jae Murphy Corporate Identity by Luka Balic The negative space is used because it makes viewers curious and once they experience that Aha moment, they instantly like it and memorize it. Logo mark has initials J, M, the camera and tripod incorporated in the negative space. Since Jae Murphy often photographs children, the big stairs, formed by name, and low placed camera suggest that kids are welcome. Through Corporate Identity design, the negative space idea from the logo is further developed. It adds a new dimension to every item and makes the slogan, An Uncommon View of the Commonplace, stand true.

Rudy & Billy Wine Packaging Design by Luka Balic Rudy & Billy is wine brand that serves wine in a beer bottle, targeting young people who search for the beer alternatives. Merged letters depict blending between the elegance of wine and practicality of a beer bottle. The idea of "turning wine clichés upside down" is expressed through logo mark which looks the same when standing up and upside-down. Because it looks the same even when turned upside-down, it also has the meaning of "never being down". It communicates positivity and encouragement to overcome any problems, invites users to enjoy their life and have fun.

Luka Balic

Tina Ujevica 4B

Luka Balic is IDC member since 2014, with 4052 IDC rating.