New things from daily life intriguingly inspire my interests and exploration in arts and design. I am constantly excited about exchanging ideas with crossover designers, My project is more of an interpretation to “Full Information”, translating the traditional plane paper media and turning it into a brand-new designing language permeating fashion, product and Interaction design etc. I believe art is not a handicraft, it is the transmission of feeling theorist has experienced. In 2013, I established my own brand " RAW MATERIAL "，Raw Material is a brand of independent designer which is committed to the research of daily materials and the exploration of the formal language. The brand involves fashions, fashion accessories, household products and derivatives of art.

Raw Material Brand Identity by Golizi Khan Raw Material is committed to the research of daily materials and the exploration of the formal language. RM does not endow the form with a clear concept of location; instead, RM has tried to use a new designing method unusual to conventional formats by translating information and building up research methodology. RM challenges the self-perception of the original object, by reinterpreting everyday objects and materials; it breaks the shackle of traditional thinking deep-rooted in people’s minds and changes the property of the materials selected with layout and design.

Zhongkai Li

China Central Academy of Fine Arts , No1 , Yumin Street

Shunyi District

101300

P: China 86-18810598774

Zhongkai Li is IDC member since 2014, with 2023 IDC rating.