Goh Chin Siang

The strongest part of design is that it carries great impact and brings big influence along with it. The role of a designer is to influence the public through our design incorporated with cultural elements, gradually changing their mindset to accept new concepts and to appreciate traditional culture.

I hope can join this club as a member, As a member i can share my Design experience with all around the world.
Packaging Box by Shawn Goh Chin Siang

Malaysian Festive Packaging Collection Packaging Box by Shawn Goh Chin Siang As the name of this project suggests, Malaysian Festive Packaging Collection intends to convey the reminiscence of hometown during the annual Malay New Year Celebration, namely Hari Raya Aidilfitri. The packaging box is not only a gift set given to Malay people, but also serve as an educational material to enhance understanding of traditional culture of Malay people among all Malaysians.

Festive Gift Set by Shawn Goh Chin Siang

Scarlet Jade Festive Gift Set by Shawn Goh Chin Siang The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe.

Corporate Identity  by Shawn Goh Chin Siang

Water Funs Corporate Identity by Shawn Goh Chin Siang Rebranding is always challenging. In this project, initials of the word 'water' and the name of the founder 'Adam', W and A, were adopted into the logo's main design. Water element is emphasized as it is essential in the formation of life. The logo and its theme are presented in a simplistic format with plain colors but contain three different wave patterns for the use of different items and products. Its minimalist style gives the brand a modern, refreshing new image.

Packaging Identity by Shawn Goh Chin Siang

Wavee Packaging Identity by Shawn Goh Chin Siang Vibrantly illustrated packaging is used as a means to build up a recognizable, attractive brand identity for this new potato chips brand. The illustration and color combination create a lasting impression that distinguishes this healthier, non-fried potato chips product from the rest in the market. Various themes and colors are implemented to differentiate between the flavors, while iconic elements and white blank frame on the package help maintaining a unified brand identity.

Instant Coffee by Shawn Goh Chin Siang

The Taste of Heritage Instant Coffee by Shawn Goh Chin Siang The design was inspired by the client’s background – a family business, from generation to generation. In order to preserve and pass on the taste, the product ‘The Taste of Heritage’ was launched. It also serves as a symbol of Malaysian tourism, so the designer came up with the concept of preserving the cultural heritage, incorporating the client’s ideas, integrated the long-standing cultures of various ethnic groups into the design to make more people understand Malaysian culture and be enthusiastic about Malaysian Art.

Contact Info

Goh Chin Siang
168B Batu 1 3/4 Jalan bakri
P: +6016-2558830

Goh Chin Siang is IDC member since 2017, with 10137 IDC rating.
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