Nima Rahimiha

Journey Beyond Logo and Visual Identity by Nima Rahimiha This is a Logo and Visual identity design for Journey Beyond, a non-profit organization based in the USA. This organization works to eliminate generational poverty by teaching global competence through passport scholarships, global leadership development workshops, and study abroad. The brand design must appeal to the younger population since the organization targets a young demographic from ages 12 to 16. By mixing the smiley emoji into the path concept, a symbolic meaning of a happy journey was created.

TEDxUniversityofGuilan Visual Identity by Nima Rahimiha The objective of the project was to design an identity for the TEDx event that could interact with the audience about the main theme ”Inside-Out”. The challenge with this project was to integrate the context of inner and outer worlds in one poster which was comprehensible and yet aesthetically pleasing. A red transparent plastic cover was used for attendees to filter the light by colors to remove the complexity of a visual subject. The process of using the red filter engaged the audience to be a part of this design by experiencing the perception of inner and outer meanings dynamically.