Parham is a designer that studied architecture and anthropology and used these principles as a background for his designs. He translates the user's voice into product requirements. His studio and the team are focused on human-centered design.
He thinks that the industry’s finance programs lead us to be extremist consumers and people are emotionally far from the products that they are living with them. The human-centered design method could bring back our emotional bonding with the products. Emotional ideas as much as functional ideas.

Sorkhab Packaging by Parham Elahi Doust Sorkhab Brow Soaps are made out of vegan and animal cruelty-free ingredients. For that reason, they wanted to make sure that the packaging also resonates with the nature of its content and that is why they chose wood as their main material. The smooth outlines of the package may catch the buyers' attention, even more. The product inside (soap) is made out of 100 % vegan materials, its package also conveys the fact that it is eco-friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other.

Hypnoss Floor Lamp by Parham Elahi Doust Who rides a Vespa eats apple (Chi Vespa mangia le mele). This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. So it belongs to all those deconstruct. Hypnoss Dna is from scrap Italian motorcycles and becomes alive again and is given the chance to continue its journey in another form including the whole steering wheel and its odometer with an individual number of kilometers passed. As they lit up the way home, now this motorcycle can light up the home.

Parham Elahi Doust

darous, varaste st, khoroush st, number 5

1938844738

P: 00989352227257

Parham Elahi Doust is IDC member since 2022, with 4055 IDC rating.