My name is Mohsen Koofiani, graduated in painting and live in Shiraz city.
Since 1999, I have been working in the field of graphic design. My main specialty is packaging design and illustration. I always tried to use my childish creativity to design so, that I could challenge my audience's inner sense. I really like the details in the design and packaging, and all I try to do is make sure that the designs are not the same.
I love food packaging design and I always dream about the designs I make.

Proshot Coffee Package by Mohsen Koofiani The project shows the process of coffee production from planting to presenting the product. The creation of these imaginary giants and their nomadic tools is to support the environment and consumer awareness of the difficult stages of coffee production, as well as to support people who work hard to make this product and are not seen. These revolutionary coffee characters refer to the child-inside of humans and their imaginary world. The illustration is done with the watercolor technique. Using shiny parts in the print technique will allow the packages to be more seen.

Pavanpet Pet Foods by Mohsen Koofiani Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.

Neev Ice Cream Package by Mohsen Koofiani In this design, which is named with musical techniques, it is tried to harmonize the illustrations on the package with the name of each product. The illustrations are drawn in a simple way with a beautiful technique and various colors according to the taste of each ice cream. In the design of this packaging, an interaction between music and ice cream flavors has been created. The purpose of this packaging is to combine the different feelings of listening to music and eating ice cream. So you might want to experience it and listen to a piece of music with the same theme while eating ice cream.

Daity Galaxy Dessert Drink Packaging by Mohsen Koofiani It is clear that this package is designed for children. The harmony between designs in different flavors is clear. All have a rhythm with beautiful colors and are designed according to a harmonious pattern, the hair of the characters is pulled up in a different way to focus the eye on the name and type of dessert. In this design, to draw more attention to the packaging, fantasy and childish characters are used, which are executed with the watercolor technique in the illustration part.

Big N Ben Ice Cream Packages by Mohsen Koofiani This design has eye-catching colors. The use of old design patterns and different colors and well-known characters of England, which are depicted in a minimal way, and each of them has different stories to tell, are among the features of this design collection. It is as if the characters are telling a story and looking for something. The designs are such that it represents the brand name and its country. Next to the packaging, the type of product and its contents are depicted directly.

Natura Dried Fruits by Mohsen Koofiani This design has benefited from the combination of artistic sculptures, fruits, and animals, although it should be noted that subtle changes have been made artistically. The pictures tried to establish a clear connection between animals, fruits, and culture. But since the main theme of the design is to preserve the ecosystem, in addition to the herbivorous animals, in some places wild animals (hunters) have been used as a symbol of power. In this packaging, simple and powerful colors are used to attract more attention, and degradable packaging is used to protect the environment.

Hernuta Day Dried Fruits Packaging by Mohsen Koofiani In the designed packaging, the character of Mr. Hernuta is one of the unique features of this packaging, which is an adventurous character in the world of nuts. Other features of the design include the simplicity of the packaging design (white background with a real image of the product using a black and white image as a fantasy). Each package tells a story of an adventure and at the same time, you see dynamic and special packages.

Daity Galaxy Ice Cream Packaging by Mohsen Koofiani Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.

Mohsen Koofiani

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Mohsen Koofiani is IDC member since 2022, with 16246 IDC rating.