Senior Lecturer at the School of Art and Design, Beijing Forestry University, Postdoctoral Fellow at Tsinghua University. Her research interests include intelligent innovative design, sustainable system design, green brand product design, future design educational research, etc. She undertook and participated in several design research projects, including the National Key R&D Program of China, “Technology Integration and Application Demonstration of Chinese Style Creative Intelligent Product Design” and Product Design of Beijing-Shanghai High-speed Train CRH380. She has published over 20 high-level papers. Her product design has won several patents and honors.

Dou Xiaojiu Package Design by Beijing Forestry University Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.

Lei Xue

Tsinghua East Road No.35

100083

P: 0086 18810294269

Lei Xue is IDC member since 2024, with 2032 IDC rating.